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Veitokani

Project Type

Logo, branding, packaging, industrial design, social media design.

We were tasked with developing a brand for an established Freight Shipping company operating in between Fiji and The United Kingdom. The company partners wanted to bring the spirit of Fiji to life with their new brand, and attract Fijian Expats sending cargo to Fiji using their mixture of online marketing channels. The design needed to shout Fiji, and hook Fijian's attention to generate interest in their valuable service. The company's branding needed to work across digital, print, and freight cargo containers with scale. We sampled unique historical symbols from Fijian culture, pulled the colour pallet from the Fijian flag and kept the font simple and legible to communicate clearly the target audience and service to prospective customers.

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