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We developed a custom typeface working in collaboration with Bigfoot records' International Acclaimed artist Luigi Madonna. We developed a unique logotype in response to the challenge of needing a modern brand that captured the essence of Luigi's minimalist persona whilst making the design stand out when touring and headlining at international festivals, venues and promotions. We also went on to establish a new brand for the Contempo music genre, and events which seamlessly compliments Luigi's brand.