What building a brand actually takes.
Most people find out one step at a time, when something is already needed. Here is the whole road up front, whatever you sell.
- Start wherever you are
- Buy one step or all of them
- Nothing depends on buying the rest
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First
1. A brand people trust
A name, a mark, colours and type, with rules that hold them together. It is what makes a stranger take you seriously.
Without it, everything you make looks slightly different and nothing builds.
Brand Systemfrom £1,000 -
To be found
2. A website that brings in work
One place that says what you do, proves you can be trusted, and gets people to act. Usually the first thing that pays for itself.
Without it, the brand has nowhere to send people.
Website Systemfrom £1,000 -
If you sell a product
3. Packaging and a store
The product needs to look right on a shelf and be buyable online.
Without it, a good product is judged by a box that undersells it.
Packaging in the Design Shopfrom £750, stores from £5,000 -
As you go
4. The everyday items
Cards, flyers, decks, banners, menus, signage. The brand only works if it turns up everywhere.
Without them, the first thing a customer holds is the one thing never designed.
Design Shopfrom £145 each -
To grow
5. Marketing that sells
Campaigns, content, email and paid advertising, built to bring in orders. Once the brand and site hold up, spend starts to pay.
Before that, it mostly leaks. That is why it comes here, not first.
Marketing Systemfrom £1,000 a month -
Ongoing
6. Keeping it consistent
New offers, new people, new channels, new designs and assets. A Creative Pass keeps the brand tight as the business changes.
Without it, one brand slowly becomes several again.
Creative Passfrom £1,000 a month
You do not have to do it all at once.
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Most clients take one step
They use it, then come back for the next when the budget is there. Each step is built so the next fits onto it.
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You can skip steps
Already have a brand? Start at the website. Sell a service? Step 3 is not for you. The usual order, not a rule.
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Buying together saves 20%
Any two services together take 20% off the project work.
Not sure which step you are on?
Ten questions, two minutes. The score tells you which step to take next.