Facilities management is a crucial element of brand management. It refers to the process of managing the physical assets and infrastructure of a business. Effective facilities management can have a significant impact on branding, including enhancing brand perception, improving employee productivity, and reducing operational costs. This white paper provides an overview of facilities management for brands, including its definition, purpose, the cycle of steps, supporting statistics, and action items to implement the steps.
Facilities management involves managing the physical assets and infrastructure of a business. For brands, facilities management goes beyond just managing these assets and infrastructure. It involves creating an environment that reflects the brand values and supports the brand promise.
The purpose of facilities management for brands is to ensure that the physical assets and infrastructure of the business are managed effectively and efficiently while also enhancing the brand's image and reputation. By doing so, brands can improve their perception of the market, increase employee productivity, and reduce operational costs.
Cycle of Steps
Facilities management for brands involves a cycle of steps, which include:
Facility Planning - This involves creating a facility plan that reflects the brand values and supports the brand promise.
Facility Maintenance - This involves maintaining the physical assets and infrastructure of the business to ensure that they are in good working condition and reflect the brand image.
Space Management - This involves managing the use of space within the business to ensure that it reflects the brand values and supports the brand promise.
Energy Management - This involves managing the use of energy within the business to reduce the environmental impact and align with the brand's sustainability goals.
Health and Safety - This involves ensuring that the business complies with health and safety regulations, reflects brand values, and protects employees.
The following statistics support the impact of facilities management on branding:
According to a study by JLL, 90% of employees believe that the physical work environment affects their sense of well-being and engagement.
A survey by the American Society of Interior Designers found that 68% of employees believe that the design of the workplace affects their productivity.
A study by the International Facility Management Association found that facilities management can account for up to 30% of a company's operating costs.
To effectively manage facilities for branding purposes, brand owners should take the following action items:
Create a facility plan that reflects the brand values and supports the brand promise.
Implement a preventative maintenance program to ensure that equipment and infrastructure reflect the brand image.
Use space management tools and techniques to create an environment that reflects the brand values and supports the brand promise.
Implement energy-efficient measures that align with the brand's sustainability goals.
Develop and implement a health and safety program that reflects the brand values and protects employees.
Facilities management is a critical component of brand management. By following the steps outlined in this white paper and implementing effective facilities management practices, brands can enhance their image and reputation, improve employee productivity, and reduce operational costs. With proper facilities management, brands can create an environment that reflects their values and supports their brand promise, leading to a stronger and more positive brand perception in the market.